Welcome to the New Novelty

Based in Greenfield, Indiana, we occupy a 250,000 square foot corporate center that serves as a centrally located distribution point as well as our home office and product development center. In our 35 years, Novelty has sold over $2 billion of high-impulse products.

About Novelty Inc.

Novelty Inc is a leading designer and manufacturer of on-trend, high-impulse products for our various markets from convenience stores to big box retail. The company has grown from a printed apparel business into a product development company that operates 10 vertically integrated divisions, with hundreds of employees in both the U.S. and China.

Multiple Divisions

Novelty started by providing our products to the convenience store markets and has expanded over a wide range of divisions.

Novelty Premium

Provides custom printed products from apparel to novelty items.

Novelty Redemption

Specializes in supplying prize redemption counters and family fun centers.


Supplies tobacco shops, smoke shops, and big box retailers with lighters and smoking accessories.


Sells our products returned from guaranteed sales into different markets..

Novelty Gift

Sells to independent and chain gift stores through a network of sales representatives.

Liquor & Wine

Supplies liquor and wine stores with drinking accessories like glasses, bottle stoppers and openers.


Sells product via regularly-scheduled shipments to retailers with distributors like Coremark and Eby Brown.

Kipp Brothers

Whole toy, novelty, and party supplies.

Kipp Brothers
Kipp Brothers is a 135-year-old business purchased by Novelty in 2011. Kipp sells Novelty products through seasonal catalogs, kippbrothers.com, and their showroom in Greenfield, Indiana. Stay up-to-date with Kipp news by following them on social media.

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Interested in joining the team? Visit our careers page to see job postings and upload your resume.