Products

High-impulse products are our specialty

Combining up-to-date products with all of the latest trends in the market.

Novelty Products

Our business system is integrated from design through liquidation. After we create a product, we package it into programs that help our partners sell it and improve their profit margins. Currently these programs include direct import, guaranteed sale, partial service, distributor services, or something in between.

We create over 1,000 unique items annually and sell them in all types of retail formats including convenience stores, grocery, big box retailers, redemption centers, catalogs, and more. Some of the largest retailers in the world are our Novelty customers including Wal-Mart, Dollar General, Family Dollar, Walgreens, Coremark, Circle K, Jo-Ann Fabric, Spencer’s, Hot Topic, and Winn Dixie.

Our talented and experienced product development team is a US-based group dedicated to designing what’s next for the high-impulse industry. Year after year we create thousands of unique products. We design almost every product we sell.
After our product development team creates the design, it is handed off to the Novelty China team. We have sourcing offices in China spread across major manufacturing areas where Novelty China employees source and manufacture our products. Once manufactured, the new product is available for import to the United States or FOB distribution through Novelty Trading Company.
We package our products into programs that help our partners sell them and improve their profit margins. Currently those programs include direct import, guaranteed sale, partial service, distributor services, or something in between. We want to earn your business and if we do not currently have a program to fit your business model, we will design one that will.
We have an exit strategy to take product that is not selling out of our stores. Customers utilizing our guaranteed program can send their unsold inventory back to us for credit. Unsold product is returned to Novelty and is then sorted and repackaged for sale by other Novelty divisions. We have three divisions that sell our returns to new and different markets.

Trending Right Now

With so many products being created every day by our product development team, trends are constantly being studied and identified. Below are just some of the product we have created that are trending in the industry right now.